SENIOR MARKETING & COMMUNICATIONS LEADER
Sarah Braker: Get to know Me
I lead content and marketing strategy for SaaS platforms, nonprofits, and mission-driven organizations. Growth marketing, editorial leadership, and analytics are the tools. Turning ideas into campaigns that deliver is what I love to do. I’m from Baltimore, and I love baseball (Go O’s). I’m also a Trekkie and I’ve been known to lose an entire weekend to a LEGO set.
- SaaS, Nonprofit, and Agency Experience
- Pitching, Writing, and Editing
- Data-Driven Marketing and Analytics
What I Do
What I'm Best At
01.
Marketing Strategy & Leadership
Based on Campminder + Firefly:
Lead content and marketing strategy for SaaS platforms and partner organizations, aligning growth goals with clear messaging and execution.
02.
Content & Editorial Strategy
From PeopleForBikes + blog work:
Develop editorial calendars, manage content production, write and edit blog posts, and oversee messaging across digital channels.
03.
Analytics & Growth Optimization
From Google Analytics + campaigns:
Track performance across marketing channels, analyze insights, and refine campaigns to improve engagement and ROI.
Featured Experience / Projects
Campminder — Senior Marketing Director
- Led content and marketing strategy for SaaS platform
- Owned editorial direction across website, email, and product marketing
- Supported customer acquisition and retention
Firefly Partners — Marketing Manager
- Developed annual marketing plans and email campaigns
- Managed website updates and resource development
- Supported nonprofit and mission-driven clients
PeopleForBikes — Senior Communications Manager
- Led communications strategy and brand messaging
- Wrote and edited blogs, advocacy content, and campaigns
- Managed press, newsletters, and digital content
Tools & Expertise
Marketing & Analytics
- Google Analytics
- Google Ads
Content & Platforms
- WordPress
- Squarespace
- Editorial Strategy
Campaign & Growth
- Email Marketing
- SEO Best Practices
- Performance Tracking