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Develops content for blog, newsletter, social media, and website. Manages projects that involve various stakeholders across the company. Monitors analytics for actionable insights. Supports both sales and marketing efforts in developing digital assets as-needed.

Why Summer Camp Matters Now More than Ever – April, 2020 How Summer Camps Are Responding to COVID-19 So Far – April, 2020 Five Tips for Communicating with Summer Camp Families During COVID-19 – April, 2020

Lead content and marketing strategy for a SaaS platform serving camps and youth organizations. Own editorial direction across website, email, product marketing, and campaign content, ensuring clarity, consistency, and audience alignment. Develop content frameworks that support product adoption, customer education, and lifecycle marketing. Partner closely with product, sales, and customer success teams to translate complex

Created new Resources landing page and created/updated the PDF resources below: Google Analytics Checklist WordPress + Salesforce Integrations Why WordPress Year-End Fundraising Donation Form Tips Primary Writer and Editor for the 2020 Firefly Partners Nonprofit Digital Tool Guide. Blog Posts Digital Marketing Tips for Nonprofits M+R Benchmarks Conference Success (In addition to these direct writing

Built and designed bicyclelongmont.org

March 2018 – March 2020 Developed annual marketing plan and overall marketing strategy. Managed social media accounts, ads, and analytics. Sent monthly email newsletter and periodic event and campaign emails. Updated WordPress website and tracks performance. Wrote and edited blog posts and PDF resources.

VeloCity – April 2018 Bill Shuster retires – January 2018 A dozen bucket list bike rides for 2018 – Janury 2018

Recovering to ride again – November 2017 Bike at the ranch – October 2017 Recreation Not Red Tape Act and what it means for bikes – October 2017 Retired, but not from riding – September 2017 Riding for Afghanistan – July, 2017 A bike to school day success story – May, 2017 KickBak with CamelBak

Senior Communications Manager March 2015 – April 2018 PeopleForBikes, Boulder CO Creates marketing campaign concepts and contributes to content, design and publicity. Writes, builds and sends rapid response email action alerts, advocacy campaigns and marketing emails. Works on organization-wide publications such as ads, annual report and fundraising campaigns. Manages projects with graphic design firm and