How It Got Built – Nine stories about bike infrastructure projects across the U.S. Conducted research and interviews, wrote each story and built the Story Maps in ArcGIS.
Bike Days of Summer – A four-part campaign designed to encourage people to ride on four specific days of summer. Responsible for all campaign content and promotion.
Nothing Like a Bike – A content-based campaign highlighting the unique and wonderful aspects of bikes and bike riding. Responsible for the campaign concept, editing of all content, writing content, managing graphic design and social media promotion.
Every. Single. Rider – 2016 year-end fundraising campaign. Responsible for concept, text and tracking. Also designed a new email template for this campaign.
Bikes Can Solve That – A content-based campaign highlighting all the problems bikes can solve. Responsible for the campaign concept, editing of all content, managing graphic design and social media promotion.
Take a brake – A content-based campaign to encourage people to ride slow and enjoy their surroundings. Responsible for ideation, editing and promotion. Authored three pieces of editorial content for this campaign, Slow Rolling Through Detroit, Cruiser Rides 101 and The Thrill of Getting Lost.
#thatsmychallege – Participatory campaign in which National Bike Challenge participants submitted personal stories and photos for a video compilation. Responsible for concept, email design and video creation (including building 70 photo and quote images from template). Campaign yielded 450+ submissions.
That feeling when – 2015 year-end fundraising campaign. Raised $60,000 during the one-month email campaign. Responsible for concept, text and tracking.
